ÿþ<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN"> <html> <head> <title>TruNorth Consulting - Method</title> <META HTTP-EQUIV=content-type CONTENT="text/html; charset=ISO-8859-1"> <META name="Description" content="TruNorth Consulting provides services that increase the success rate of software projects by unifying product teams around compelling, achievable strategy."> <META name="Keywords" content="products product strategy software project success product team strategic product team unique value proposition compelling achievable strategy distinct advantage unique advantage product roadmap Stewart Noyce Consulting"> <META name="Copyright" content="Copyright 2007 by TruNorth Consulting, All Rights Reserved"> <META name="Content-Language" content="EN"> <META name="Distribution" content="Global"> </head> <body bgcolor="FFFFFF"> <center> <table width="520 border="0"> <!-- logo --> <tr> <td> <img width="100" src="images/blankspace.gif" border="0"> </td> <td> <a href="index.html" title="TruNorth Consulting Home Page"><img width="200" src="images/tn200_tag.jpg" border="0"></a> </td> </tr> <!-- separator --> <tr> <td colspan="2"> <img height="2" width="520" src="images/green_spacer.gif" border="0"> </td> </tr> <tr> <td colspan="2"> <img height="8" width="520" src="images/blankspace.gif" border="0"> </td> </tr> <!-- main section --> <tr> <!-- navigation --> <td valign="top"> <table border="0"> <tr><td> <a href="services.htm" title="Strategic Product Team Services"><img height="20" width="100" src="images/services_blue.gif" border="0" name="services" onMouseOver="document.services.src='images/services_gray.gif'" onMouseOut="document.services.src='images/services_blue.gif'"</a> </td></tr> <tr><td> <a href="method.htm" title="How Things Get Done"><img height="20" width="100" src="images/method_blue.gif" border="0" name="method" onMouseOver="document.method.src='images/method_gray.gif'" onMouseOut="document.method.src='images/method_blue.gif'"</a> </td></tr> <tr><td> <a href="innovation.htm" title="Staying Current on Innovation"><img height="20" width="100" src="images/innovation_blue.gif" border="0" name="innovation" onMouseOver="document.innovation.src='images/innovation_gray.gif'" onMouseOut="document.innovation.src='images/innovation_blue.gif'"</a> </td></tr> <tr><td> <a href="about.htm" title="About Stewart Noyce, Principal"><img height="20" width="100" src="images/about_blue.gif" border="0" name="about" onMouseOver="document.about.src='images/about_gray.gif'" onMouseOut="document.about.src='images/about_blue.gif'"</a> </td></tr> <tr><td> <img height="50" width="100" src="images/blankspace.gif" border="0"> </tr></td> <tr><td> <font face=arial size=2 color=gray><i> Marketing is so basic that it cannot be considered a separate function. It is the whole business seen from the point of view of its final result, that is, from the customer's point of view.</i><p> Peter Drucker </td> <td> <img width="20" src="images/blankspace.gif" border="0"> </td> </tr> </table> </td> <!-- body --> <td width="420" valign="top"> <font face=arial size=3 color=black> <b>Method</b><p> <font face=arial size=2 color=black> TruNorth Consulting believes that excellent results come when everyone on a product team contributes to the "fresh thinking that benefits customers." In innovative product teams, every contributor, from engineering and operations, to sales and marketing, brings some part of the overall strategy to the table. <p> To ensure excellent results from its project deliverables, TruNorth Consulting captures this strategy into a single framework that integrates marketing information across the different functions. The framework is architected around the five principles of a compelling and achievable strategy: 1) a huge market, 2) a complete solution to a tough problem or problem set, 3) an unfair advantage, 4) a business model that pays, and 5) an ability to execute. <p> Information is captured during the interviews and background research required for production of marketing deliverables. With each project, the relevant strategic information of the business comes into greater focus. Newer projects take less time and overall business results benefit from the continuity. <p> All project deliverables from the family of <a href="services.htm" title="Strategic Product Team Services"><i>Strategic Product Team</i>&#153 Services</a> are built from this foundation. This approach helps unify product teams around a directed strategy, which leads to more consistent success of new products. Invariably, this new product success drives greater returns on innovation investment. <p> </td> </tr> <!-- end main section, begin footer --> <tr> <td colspan="2"> <img height="2" width="520" src="images/green_spacer.gif" border="0"> </td> </tr> <tr> <td> <img width="100" src="images/blankspace.gif" border="0"> </td> <td valign="top"> <font face=arial size=1 color=gray><b> TruNorth Consulting</b><br> PO Box 188, Amherst, NH 03031 | 510.917.1927 | noyce@trunorth.com <br> Copyright 2007 by TruNorth Consulting. All rights reserved worldwide. <p> <a href="services.htm" title="Strategic Product Team Services">services</a> <a href="method.htm" title="How Things Get Done">method</a> <a href="innovation.htm" title="Staying Current on Innovation">innovation</a> <a href="about.htm" title="About Stewart Noyce, Principal">about</a> </td> </tr> </table> </center> </body> </html>