ÿþ<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN"> <html> <head> <title>TruNorth Consulting - Mission</title> <META HTTP-EQUIV=content-type CONTENT="text/html; charset=ISO-8859-1"> <META name="Description" content="TruNorth Consulting provides services that increase the success rate of software projects by unifying product teams around compelling, achievable strategy."> <META name="Keywords" content="products product strategy software project success product team strategic product team unique value proposition compelling achievable strategy distinct advantage unique advantage product roadmap Stewart Noyce Consulting"> <META name="Copyright" content="© Copyright 2007 TruNorth Consulting, All Rights Reserved"> <META name="Content-Language" content="EN"> <META name="Distribution" content="Global"> </head> <body bgcolor="FFFFFF"> <center> <table width="500 border="0"> <!-- logo --> <tr> <td> <img width="100" src="images/blankspace.gif" border="0"> </td> <td> <a href="index.html" title="TruNorth Consulting Home Page"><img width="200" src="images/tn200_tag.jpg" border="0"></a> </td> </tr> <!-- separator --> <tr> <td colspan="2"> <img height="2" width="500" src="images/green_spacer.gif" border="0"> </td> </tr> <tr> <td colspan="2"> <img height="8" width="500" src="images/blankspace.gif" border="0"> </td> </tr> <!-- main section --> <tr> <!-- navigation --> <td valign="top"> <table border="0"> <tr><td> <a href="mission.htm" title="Mission and Philosophy"><img height="20" width="100" src="images/mission_blue.gif" border="0" name="mission" onMouseOver="document.mission.src='images/mission_gray.gif'" onMouseOut="document.mission.src='images/mission_blue.gif'"</a> </td></tr> <tr><td> <a href="services.htm" title="Strategic Product Team Services"><img height="20" width="100" src="images/services_blue.gif" border="0" name="services" onMouseOver="document.services.src='images/services_gray.gif'" onMouseOut="document.services.src='images/services_blue.gif'"</a> </td></tr> <tr><td> <a href="innovation.htm" title="Staying Current on Innovation"><img height="20" width="100" src="images/innovation_blue.gif" border="0" name="innovation" onMouseOver="document.innovation.src='images/innovation_gray.gif'" onMouseOut="document.innovation.src='images/innovation_blue.gif'"</a> </td></tr> <tr><td> <a href="stewartnoyce/index.html" target="about_window" title="About Stewart Noyce, Principal"><img height="20" width="100" src="images/about_blue.gif" border="0" name="about" onMouseOver="document.about.src='images/about_gray.gif'" onMouseOut="document.about.src='images/about_blue.gif'"</a> </td></tr> </table> </td> <!-- body --> <td width="400" valign="top"> <font face=arial size=3 color=black> <b>Mission and Philosophy</b><p> <font face=arial size=2 color=black> TruNorth Consulting builds strong, strategic product teams that ensure software project success, ultimately driving stronger returns on innovation investment. Success comes from developing a unified product team that executes a single compelling and achievable strategy. <p> <b>Unified Product Team</b> - Product teams are often pulled back and forth satisfying the demands of one-off customers and other external "constituents." Strategic product teams bring members of development, product management, marketing and sales together to define compelling and achievable strategy. This strategy and consistent execution keep the constituents satisfied. <p> <b>Compelling, Achievable Product Strategy</b> - Sources that have studied innovation (or made their living from it) agree on five principles of a great strategy. Those are: 1) a huge market, 2) a complete solution to a tough problem or problem set, 3) an unfair advantage, 4) a business model that pays, and 5) an ability to execute. At the end of the day, strategy is what happens in the field. You need more than a great vision, you need a great strategy that delivers results. </td> </tr> <!-- end main section, begin footer --> <tr> <td colspan="2"> <img height="2" width="500" src="images/green_spacer.gif" border="0"> </td> </tr> <tr> <td> <img width="100" src="images/blankspace.gif" border="0"> </td> <td valign="top"> <font face=arial size=1 color=gray><b> TruNorth Consulting</b><br> PO Box 188, Amherst, NH 03031 | 510.917.1927 | noyce@trunorth.com <br> &#169;Copyright 2007 TruNorth Consulting. All rights reserved worldwide. <p> <a href="mission.htm" title="Mission and Philosophy">mission</a> <a href="services.htm" title="Strategic Product Team Services">services</a> <a href="innovation.htm" title="Staying Current on Innovation">innovation</a> <a href="stewartnoyce/index.html" target="about_window" title="About Stewart Noyce, Principal">about</a> </td> </tr> </table> </center> </body> </html>