Specifically architected for new product innovators, TruNorth Consulting provides management consulting services for strategy development, product management, and situational market analysis. These are hands-on services designed to supplement an existing agile product team with experienced marketing talent that leads by example and "gets things done." Each service component builds on an integrated framework of marketing information that leads to shared understanding between the client's diverse functional teams. These services are described here:

Strategic Council - Regular, interactive sessions (coupled with pre-meeting preparation and post-meeting analysis / action) that guide the product team, through periodic iteration, towards a single compelling and achievable product strategy. Focuses the team on macro-level business model innovation and clarifies objectives setting for profit, revenue growth, distinct advantage, and reliable product delivery. Simplifies team dynamics by focusing on sales success (unique value proposition) and development execution (reliable roadmap).

Product Management - Execution of specific product management and marketing projects that deliver tangible results. Addresses immediate needs for critical product planning deliverables such as business case, marketing requirements, functional specification and roadmap documents. Can produce any product marketing deliverables, by direct execution or in partnership with others.

Market Intelligence - Templates, tools, and training for collecting and analyzing market data quickly and succinctly. Establishes routines and trains all product team members to collect critical market data.